According to the data presented by the GSMA at the Mobile World Congress in 2017- There is a 61.8% penetration of smartphones in Latin America and a constant increase in broadband quality -This confirms that technology has already been installed in the ways we communicate and relate to each other. We have lost fear of change, and we adapt to new versions of appliances and applications with speed, ease, and flexibility.
But have we integrated these benefits into our work? Is our workplace updated concerning our technological capacity?
Many companies are used to integrate or internally developed solutions, which require a significant investment in working capital, maintenance costs, training and installation. However, today with Software as a Service or SaaS, companies can minimize the investment and obtain great benefits.
SaaS is a solution for those companies that look for flexibility, efficiency, scalability, ease of use and, of course, lower costs. It allows users to connect through the Internet to use cloud-based applications. Instead of buying the license and installing it on your equipment, it is leased to a specialized provider that handles the infrastructure, data management, program maintenance, and updates.
The organizations that implement it obtain important benefits, such as:
• Efficient and compatible applications on all devices.
• Minimize the economic risk of a customized solution, converting the initial investment into an operational cost.
• decrease of IT department in costs and work hours.
• Savings in hardware and infrastructure implementation.
• Updates and automatic improvements without cost.
Specifically, in the case of retail sector, it offers additional advantages that must be taken into account:
1. customer experience optimization
Retailers must adopt agile approaches and integrate their operations and customer experience at the physical, web, social and mobile levels. This way, they can optimally serve the customer through multiple channels and in all phases of the purchase process. In the process, SaaS applications for inventory management, customer monitoring and CRM are fundamental, mainly because they allow large volumes of data to be processed in real time.
2. new markets emergence
With the use of cloud technologies focused on eCommerce, retail companies can expand their reach and offer their products in markets that would not otherwise come, especially if you consider that internet penetration is increasing.
3. Enhance growth and productivity
According to the statistics, 56% of companies consider the use of tools in the cloud as a strategic differentiator, since with applications of all kinds, it is possible to optimize different business units. In the case of retail, specifically, they serve to manage:
• Channel operations.
• Supply chains.
• Relationship with customers.
• Accounting and collection.
• Production processes.
The optimization of these areas will always lead to an increase in profitability and productivity.
4. Focus in improving core business
All cloud solutions are designed to simplify processes in specific areas, allowing retailers to focus all their efforts on their core business.
5. To grow sales
The retail trade is in constant evolution. Points of sale open and close, transaction volumes vary throughout the year and inventory priorities are different in each season. Cloud software allows retailers to grow quickly and efficiently.
Software as a service is a must-have in all industries, and there is no doubt that in retail sector it is a priority.
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