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According to the data presented by the GSMA at the Mobile World Congress in 2017- There is a 61.8% penetration of smartphones in Latin America and a constant increase in broadband quality -This confirms that technology has already been installed in the ways we communicate and relate to each other. We have lost fear of change, and we adapt to new versions of appliances and...

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Providing an excellent customer experience has become a competitive strategy for companies in the retail industry.   In fact, statistics point out that in 2020, this factor will overpass the price and the product as a brand key differentiator at the point of sale.   However, to design a customer experience that stands out from the competition, companies must know in depth the shopping behavior of their client. This...

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Retail is a significant driver for any countries’ economy. In Chile, for example, Euromonitor International, a research company, forecasts growth for this 2018, of around 1.9%, to totalize US 52,000 million.   In this context, the retail industry warns that the bets on growth are placed, among other factors, not only in the definition of an innovative commercial strategy and closer to customers, but also in opportunities...

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