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July 2018

Consumer-Brands-&-Outsourcing

Providing an excellent customer experience has become a competitive strategy for companies in the retail industry.   In fact, statistics point out that in 2020, this factor will overpass the price and the product as a brand key differentiator at the point of sale.   However, to design a customer experience that stands out from the competition, companies must know in depth the shopping behavior of their client. This...

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